On Social Media: Does it Matter?
We get asked this question (or some form of it) all of the time by our older clients…”Does social media really matter or it is just hype?” The short answer is yes, absolutely. For a longer answer, here...
View ArticleAnother Take on Yelp
We’ll just lay it out there…If you see a flawless Yelp profile it’s most likely manipulated in some way. As professionals, we can spot a concocted Yelp profile in about a second (bunched reviews, all...
View ArticleDoing Social Media? Make Sure Your Own Website is the Preferred Destination
Now that you are doing social media and have a few followers/fans, you might be feeling like you are on the right track, and you are…sort of. Social media is a tool that is to be used as part of your...
View ArticleEmail Marketing
Contrary to popular belief, one online marketing tool is consistently delivering the best ROI…good ol’ email marketing. Even with so many tools out there, one of the earliest ones to materialize is...
View ArticleSEO and Content Freshness
There is a ton of buzz going on around the idea that Google is looking for “fresh” content and will factor this into site rankings. This is nothing new, but the method of creating that fresh content...
View ArticleFunny Take on Social Media
Can’t remember who sent this to us, but it’s so good we had to share. If it is yours, please let us know and we’ll link it over to your site. Great Breakdown of Social Media
View ArticleThe Best Time To Tweet…
We get this question all of the time…”What is the best time to tweet?” The answer? Friday afternoon from 1pm to 4pm. That’s when twitter is the busiest.
View ArticleJust Get Started
Social Media: Even if you don’t plan on using Twitter or Facebook now, you may want to do so down the road. So, take 15 minutes to set up accounts for both and input some basic info about your...
View ArticleSocial Media is Mass Media
Social Media is Mass Media: In the beginning companies looked at social media as a free marketing channel. This was true in some respects as they didn’t have to cut a check to participate, but nothing...
View ArticleRedefine Relevant When it Comes to Social Media
Redefine Relevant: The term “relevant posts” must be redefined to effectively engage audiences via social media. Many corporations operate on the belief that posts must be somewhat interesting to...
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